Ritz of Rosanna

Our owner and designer @ali_lennard just loves to sprinkle kindness! This concept was born out of the 2019/2020 bushfires and floods, as a way to support our boutique stockists. It evolved into the Sprinkling Kindness collab collection with Ali’s style muses.

It has grown now into our #shoplocalsupportsmallbuyaustralianmade campaign. We will be showcasing one of our boutique stockists for you every week.

Please meet @ritzofrosanna, a Victorian boutique of more than 20 years standing.

Ritz of Rosanna team

Melissa (owner) assisted by Claire, Kirsty, Toula and Heidi

129 Lower Plenty Road, Rosanna, Victoria

Tell us about your boutique

Glamorous fashion for special occasions. We’re for all women, all ages, shapes and sizes and we stock and offer from 8 -24. We have been trading for more than 20 years and have dressed the local generations.

What is your customer profile?

Women who want to look good and feel great, irrespective of their size and age.

What sets your boutique apart?

Our extensive offer and that we pride ourselves on great service and styling advice.

What is your best style tip?

To wear whatever makes you feel good and happy!

What makes your day?

Customers leaving feeling fabulous about their purchase and then coming back to say how many compliments they received and to show us the photos.

How do you sprinkle kindness?

We love to make our customers leave the store feeling happy, confident and good about themselves.

Apart from your bricks and mortar store, how else do you market your goods?

We are active on our socials and regularly post videos with new product.

What’s the best thing to do in your location, other than shop at Ritz of Rosanna?

We are surrounded by fabulous cafés

.Why do you stock Philosophy Australia?

We stock Philosophy as we like to support Australian fashion and local manufacture. As a brand they understand what styles Australian women want, with good quality and shapes that fit and flatter.


If you find yourself in Melbourne, or you're a local, head on down to Ritz of Rosanna, shop up a storm, and try one of the fabulous cafés the team recommends!

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