Ali's Update - what's happening in 2025

Some exciting things happening in 2025

January

• Spring Summer 2025 Photo Shoot

February

• Autumn 2025 despatch to the boutiques
• Spring 2025 indent launch for our boutique customers
• Summer 2024 goes on sale

March

• We are participating in Revel the Runway, an inclusive catwalk experience in Canberra.
• Spring 2025 collection viewings across the country for our boutique customers.
• New season Autumn 2025 will be added to the online store. 

April

• New Winter 2025 despatch to our boutique customers
• Our online shop will have Winter 2025 styles added

May

• Our first sample sale of the year at our Willoughby warehouse. 

June

• EOFY Winter product sale 
• (personally, I’m heading home to the UK for a holiday)

July

• The first Spring 2025 dispatch to our boutique stockists.

August

• Photo shoot and launch of Autumn 2026 indent collection.
• Launching Spring 2025 for online customers.

September

• Autumn 2026 collection viewings across the country for our boutique customers. 

October

• Final despatch of Summer 2025 to our boutique customers.
• New season styles offered for our online customers.

November

• Our second sample sale of the year at our Willoughby warehouse

December

• Sprinkling Kindness campaign.

 Ethics & Sustainability Focus Year Round

• We will be active in our enrolment of the Australian Fashion Council, spotlighting the importance of Made in Australia fashion
• Working with Seamless to promote circular fashion.