Ali Lennard, our owner and director, is sharing her 2024 recap
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January
- Pearl Beach photoshoot
- S24 Studio two-day shoot
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February
- Releasing W24 online and in boutiques
- Launching S24 in showrooms and trip to Melbourne
- Collabor8women lunch with Jo, owner of Y Not Sissy
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March
- International Women's Day lunch
- Trip to Brisbane to help with a Styling You The Label, and catching up with Kym O'Gorman, our Klaviyo expert.
- Nikki from Styling You The Label visiting Sydney
- Collabor8women lunch, when I met Dr M of AlignedU podcast and had the ‘little’ chat!
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April
- Content shoot at ATOZ studio
- Collabor8women dinner with Carolyn
- Writing award entries whilst lazing by the pool in Bali for my birthday
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May
- Warehouse sale
- Trip to Brisbane for shoot with Brooke, Karen and Kate
- Meeting Michelle Broadbent and getting a North Shore Accountability Circle started
- Collabora8women dinner at Bloodwood
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June
- Business NSW Awards for Sydney - winner Excellence in Small Business
- The first Accountability Circle
- Collabor8women lunch meeting with Colleen
- Giving a speech at Willoughby Counci's ‘Shop Local’ campaign launch
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July
- Releasing S24 online and in boutiques
- Multiple photoshoots for W25
- First Australian Fashion council meet
- Fashion to Farmer podcast guest
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August
- Precedent Women’s Small Business Awards - Winner Fashion
- Collabor8women dinner at Catalina
- Business NSW reception
- Launch of W25 for wholesale
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September
- SHE-Com 3-day conference and party, named as finalist for Australian Made Business
- Flo joined the team
- Launched Sprinkling Kindness Collection pieces with Kayte and Kirsten
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October
- Parliament House panel with Australian Fashion Council
- Business NSW State awards - we didn’t win, but self-claimed best dressed!
- The M Factor with Sam
- Received a lesson in resilience when dealing with a scam website
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November
- Warehouse sale, with support from new local friends at Better Business Practice
- Feeling comfortable and vulnerable with Accountability Circle
- Collabor8women lunch at Amare - table lead
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December
- Visiting the makers at their factories
- Sprinkling Christmas cheer early
- Accountability with Michelle Broadbent Christmas lunch
- Visit from Nikki of Styling You The Label
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