Seamless
What is Seamless?
Seamless is Australia's clothing product stewardship scheme, which we are excited to announce we have officially joined. A stewardship approach recognises that the fashion and clothing brands who place clothes on the market are responsible for the entire life of that garment.
Why we support Seamless
We proudly support Seamless as early adopters. We are committed to addressing the issue of fast fashion flooding the marketplace, designing with longevity and sustainability in mind.
What is the aim of Seamless?
Seamless aims to make Australian fashion and clothing truly circular by 2030, and significantly reduce the 222,000 tonnes of clothing that currently goes to Australian landfill each year.
How will it work?
1. CIRCULAR DESIGN
Incentivising clothing design that is more durable, repairable, sustainable and recyclable
2. CIRCULAR BUSINESS MODELS
Fostering new models for reuse, repair, rental, and services that prolong clothing life
3. CLOSING THE MATERIALS LOOP
Expanding clothing collection and sorting practices for effective reuse and recycling
4. CITIZENS BEHAVIOUR
Encouraging changed practices around clothing acquisition, use, care, and disposal
Leave a comment