From sketch to wear - a studio story

I’m often asked about my process of design, my inspirations and how a style becomes a reality, so I thought I’d go old school, and write a blog!

Firstly, it’s always about FABRIC

We have a great stable of base cloths that we offer as part of our collections; and we do that because we believe we have established the best possible cloths and mixes between them.

All with easy wear, easy care, wear anywhere at their core, of course.

The season depicts the type of assorted weights and textures that I add to the range to bring a complete collection together.

AW24 saw great impact with brushed back jerseys, bringing warmth without weight. Upcoming S24 will see us introduce lace for our ladylike looks.

Secondly is COLOUR

We offer a palette of tones that complement the season, trends, and our brand specifically within each collection.

I refer to the RTW catwalk shows, Pantone and various prediction agencies for direction and then translate for our offer.

AW24 we focused on Dusty Pink as our highlight, for upcoming S24 it is Chocolate, and AW25 it’s all about Red.

Then it’s about PRINT

I must confess to being a lover of prints, creating them and wearing them. I very rarely wear a total plain outfit as I love the personality a print brings to a look.

Almost all the print designs we offer in our collections are original and/or exclusive artworks.

Prints are personal and, as such, we offer a medley of designs in a bid to appeal.

Print pants especially have become part of our brand identity and help differentiate us from our competitors.

Trend wise, I can never go past Leopard - it’s always on trend. AW24 saw us create our own logo into a print, and the introduction of blurred florals.

S24 we have various chain motifs and W25 is looking strong for Paisley.

Next I consider SHAPE

Once again, this is where a lot of research comes in and is a favourite part of mine in the process. Inspirations come from anywhere, everywhere and anyone.

Just in reference to pants, we will offer the spectrum of silhouettes that are relevant both seasonally and trend-wise. AW24 saw the return of the kick flare, sitting in contrast but complementary to culottes which have been having a moment for a few seasons and simple pull-on slim legs which never date.

S24 sees us launch petal hems and cargo styles.

Then it is FIT & FEEL

Working closely with Maria, our pattern maker and genius, the sketch and concept becomes a reality. Using the best fabric, the designs are then made and fitted on our model to ensure the best movement, comfort, and wearability.

Silhouettes come and go in trend, but universally we all want to feel good in our clothes so that’s what I always strive to achieve!