NORTHSIDER MAGAZINE
Fashion Forward - interview with Ali Lennard
Discover Philosophy Australia, the local clothing label designing with love
In a world of fast fashion, award-winning Willoughby-based clothes brand Philosophy Australia stands apart. For over two decades, the female-owned company has woven local craftmanship, sustainability, inclusive design and ethical production into the fabric of its business to create timeless, stylish wardrobe staples for all Australian women.
Owner and designer, Ali Lennard, has helmed Philosophy Australia since 2019, after more than ten years working with the brand.
Under her leadership, the label has continued its mission of producing high-quality, stylish garments that are created to last.
"We believe in timeless style over fleeting trends and champion quality over quantity, Ali explains. "Our clothes are easy-wear, easy-care, wear anywhere pieces that can take you from your desk to dinner, with a timeless quality that you'l cherish for years."
From the label's signature Bengaline pants to their versatile tops and flattering dresses, every piece is proudly stitched and created right here in Sydney.
In 2024, Ali and her team received a clutch of awards, including the top gong for Business NSW Excellence in small business for Sydney. The company was also acknowledged as the APAC Insider Women's timeless fashion manufacturer for Australasia.
"The recognition was wonderful and to say were delighted is an understatement!" continues Ali, who is also a member of the Australian Fashion Council and an advocate for Australian made fashion.
"Shining a light on Made in Australia womenswear is one of our core values and to have that appreciated at such a high level makes our hearts sing."
With boutique stockists across Australia and New Zealand, plus a beautifully curated online store at philosophyaustralia.com.au, Philosophy Australia makes it easy to shop sustainable, locally made fashion.
"I love hearing customers say our pants are the best they've ever had or that our designs are their everyday go-to" Ali shares. "We're proud to create clothes women truly love to wear."
