Happy EOFY 23-24!

It's that time of year again, and our owner and designer Ali Lennard is sharing an EOFY update with us. 

For Philosophy, it’s been another big year of ups, downs and spins but has finished on a spectacular high, as we head into my sixth year of ownership. 

As the owner of our Sydney based company named Excellence in Small business for 2024 by Business NSW, I’ve been asked what the strategies are I’ve utilised for thriving in these turbulent financial times. 

• Stay true to your worth
• Establish and amplify your values
• Less is more, always
• Outsource, educate and collaborate
• Deep dive ALL the numbers

Basically, know what you do best, and then always strive to do that better!   

Philosophy is more than a business, we are a family, and a community of likeminded souls. I’d like to thank and acknowledge the following, as everyone collectively has helped us achieve our goals this year and will be a part of our ongoing success. 

• The several hundred boutique businesses across the nation, who make up our wholesale customer base. 💕 
• Every online customer 💕 
• The own label brands, who trust us with theirs 💕 
• Our manufacturing partners 💕with special mentions to Stephen, Anne, Janet, Dzung, Annie and Li 💕 
• Our sales agents Peta & Georgie 💕 
• The suppliers and businesses we source from and work with 💕 
• Team Lennard is supportive and understanding that my time is always split, and I hope that everyone has such a dedicated super fan as I am lucky to have in my Mum 💕 
• Thank you too to you for following along on our journey. Every like, comment and share. Those cost nothing to give, but sprinkle us with kindness 💕 
• Lastly, my special shout out of thanks goes to each member of the in-house staff. “It’s not my business, it’s ours” is something I say often, and a sentiment I truly believe. Anica, Maria, Jay, Michelle, Kim-Marie, Yim, Virginia and Noni. I’m so very grateful every day for your skills, dedication, teamwork and support 💕 

Here’s to a great start to FY24-25 with the launch of Spring 2024 in-store from July and the showroom launch for Autumn 2025 in August!  

 Ali x